Chain Reaction: H&M vs McDonalds


The July/August issue of Monocle Magazine lists the top 25 most livable Cities in 2013. Copenhagen has moved up to two places to number one, followed by Tokyo, Melbourne, Stockholm, and Helsinki. Seattle doesn’t make the list and is outranked by Vancouver, B.C (15) and Portland (22). One indicator of livability is the Chain Test, a comparison of the number of McDonalds and the number of H&M. We created a simple bar chart in Excel using Monolyst principles to see what this looks like for the top five cities. Share this page if you think Tokyo and Melbourne have to many McD’s.