A thousand no’s for every yes

On the journey to achieve Data Zen, I can’t help but watch over and over again, Apple’s WWDC video from 2013. This sketch comprehesively resonates with the work that I am doing right now. It takes time. There are a thousand no’s for every yes.

The first thing we ask is, what do we want people to feel?

delight

surprise

love

connection

then we begin to craft our intention.

it takes time. there are a thousand no’s for every yes.

we simplify, we perfect, we start over

until everything we touch enhances each life it touches

only then do we sign our work.